The breath-taking beauty of 'God's Own Country' has now been captured in a song with a view to promoting the preservation of its natural and cultural heritage and drawing greater numbers of visitors to Kerala.
Kerala Tourism, along with Kerala Tourism Development Corporation (KTDC), has joined hands with singer-actor Sherrin Varghese to launch the music video for the song, 'Madhuram Malayalam'.
The music video carries the message of keeping Kerala green and preserving the scenic beauty and cultural heritage of the state to attract tourists from around the world.
Launching the video here yesterday, Congress MP Shashi Tharoor said that it captures the beauty of the 14 districts of Kerala and contains visuals of the landscape of the state combined with a beautiful story.
Kerala Tourism and KTDC were involved in the production of the video.
"Kerala's beauty is aptly captured in the video," KTDC Chairman Vijayan Thomas, too, said.
The video features never-before-seen stunning images and exciting visuals of the southern state, he added.
KTDC Marketing Manager, GS Rajmohan, Asianet Satellite Communications Vice President Koshy Thomas and costume designer Shobha Ashwin were among those present on the occasion.